Build, race and play

LEGO Minigame Regulations

1. GENERAL

1.1. The following minigame regulations (the “Minigame Regulations”) shall apply to the “LEGO® Minigame”, as further specified below (the “Minigame”) and shall be binding upon all participants in the minigame (the “Participant(s)”).
1.2. The game will run from 03 April, 2026 through 30 April, 2026 (the “Term”).
1.3. The minigame will take place on the website of the Retailer (as defined below).
1.4. The minigame is organised by LEGO Certified Stores Kuwait and Majid Al Futtaim Kids Toys and Accessories WLL, the officially licensed partner of The LEGO Group in Kuwait (hereinafter the “Organiser”).
1.5. Engaged BV, registered with the Crossroads Bank for Enterprises with company registration number 0545.928.074, and with registered address at Beukenlaan 83, 2980 Zoersel, will act as data processor and technical operator for the minigame (the “Data Processor”).
1.6. Majid Al Futtaim Kids Toys and Accessories WLL has been appointed by the Organiser to host the minigame on their website.

2. CONDITIONS FOR PARTICIPATION

2.1. The minigame is open to any participant who is a natural person and who is not directly and/or personally connected with the organisation of this minigame.
2.2. If the Participant is not legally competent, participation in the minigame is only allowed with the explicit consent of a parent, guardian, or caregiver. If such consent cannot be produced, the Participant may be denied further participation at any time, and their right to a prize may be withdrawn.
2.3. Participation in the minigame is free.

3. MINIGAME & PRIZE REDEMPTION REGULATIONS

3.1. To participate in the minigame, the Participant must follow these steps:

• The Participant clicks the designated button to begin participation in the minigame on the Retailer’s website;
• The Participant completes the minigame;
• The Participant registers by providing their email address (with parental consent if required) and clicks on "Submit";
• There is one (1) Gift with Purchase (GWP): LEGO® Hot Rod Car (Set 30735), while stocks last;
• Participants are eligible to claim the GWP by completing the game, receiving a unique code via email, and using that code during purchases at LEGO® Certified Stores or on LEGO.ME;
• Each Participant may claim the GWP only once;
• The GWP cannot be exchanged for cash, credit, or any other item;
• The GWP can be redeemed from 3 April – 30 April 2026 in Kuwait.

Fraud includes, but is not limited to, participation using multiple email addresses while other personal data are manifestly identical.

4. PERSONAL DATA

4.1. By participating in the minigame, the Participant acknowledges and accepts that his/her personal data (including name and email address) will be collected and processed by the Organiser, acting as data controller within the meaning of Article 4(7) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”), for the sole purpose of organising and properly operating the minigame, including communication with Participants. The Data Processor, acting within the meaning of Article 4(8) GDPR, will process personal data strictly on behalf of the Organiser and under its instructions.
4.2. Personal data will be retained for a maximum of two (2) months following the end of the minigame. After this period, the personal data will be deleted from the databases of the Data Processor and the Organiser. Requests to access, rectify, erase, restrict, or object to the use of personal data may be directed to the Organiser at its registered address.
4.3. Participants who give their opt-in permission on the Retailer’s website acknowledge and accept that the Retailer may contact them with additional information regarding their participation in the minigame and other promotional communications in accordance with applicable privacy legislation, including GDPR. The Organiser may securely transfer opt-in email addresses to the Retailer for this purpose. The Retailer, acting as an independent data controller for marketing purposes, may use the opt-in data for commercial activities including newsletters, personalised marketing campaigns, and retargeting via platforms such as Facebook, Instagram, and Google. The Participant may withdraw consent at any time by following the unsubscribe instructions or by contacting the Retailer.
4.4. The Retailer has been appointed by the Organiser to contact Participants regarding their prize and will act as a data processor for this purpose. The Retailer will only access personal data necessary to inform Participants about their prize and will process such data in accordance with applicable privacy legislation and under the instructions of the Organiser.
4.5. The Organiser refers to its privacy policy, which can be consulted via the URL: Privacy Policy.

5. LIABILITY

5.1. Typographical, spelling, electronic, or technical errors cannot be invoked as grounds for any obligation whatsoever on the part of the Organiser, the Data Processor, and/or the Retailer.
5.2. The Organiser, the Data Processor, and/or the Retailer cannot be held liable for technical problems preventing participation in the minigame or affecting its continuous and uninterrupted operation, including but not limited to internet failures, hardware or software defects, server failure, or other unforeseen technical issues beyond their control.
5.3. No liability shall arise for failure to deliver a prize if the Participant provided insufficient, incomplete, or incorrect contact details.
5.4. No liability shall arise for postal or courier delivery failures (including delay, damage, strike, or loss).
5.5. Each prize will be sent only once to the address provided by the Participant.
5.6. No liability shall arise for damages resulting from participation in the minigame or from acceptance or use of any prize.
5.7. The Organiser, the Data Processor, and/or the Retailer shall not be held liable for shortening or cancelling the minigame, amending the Regulations, or adjusting the minigame format.
5.8. In any event, liability shall only arise in cases of wilful misconduct or fault attributable to the Organiser, the Data Processor, and/or the Retailer that results in harm to life or physical integrity, insofar as such liability cannot be excluded under applicable law.

6. FORCE MAJEURE

6.1. In the event of force majeure or any circumstance beyond the control of the Organiser, Data Processor, and/or Retailer, the Organiser reserves the right to postpone, shorten, suspend, or terminate the minigame, in whole or in part, and to modify the rules or prizes if necessary.
6.2. Participants accept such changes without any right to claim or seek recourse against the Organiser.

7. AMENDMENTS

The Organiser is entitled to amend the minigame Regulations if necessary and will notify Participants accordingly. Participants accept such amendments without any right to claim or seek recourse.

8. APPLICABLE LAW AND PLACE OF JURISDICTION

8.1. The laws of Kuwait exclusively apply to these minigame Regulations and the entire legal relationship between the Organiser, the Data Processor, the Retailer, and the Participant(s).
8.2. All disputes arising in connection with these minigame Regulations shall fall under the exclusive jurisdiction of the courts of Kuwait.