What makes LEGO® sets so special?

When Ole Kirk Christiansen first came up with the simple yet brilliant idea for LEGO® bricks in the 1930s, he set the foundation for his “Play Well” toy turning out to be one of the most popular and most loved brands on the planet even 100 years later. But what made LEGO bricks so special? And how is it that even today, this single brand makes up the majority of the top 100 construction toys sold around the world?

Let’s take a quick look at the four top reasons why we all love LEGO sets so much and why you should always make sure that your LEGO set comes from a certified store.

Exclusive Sets – More than just little colourful bricks

Innovative, imaginative, and designed to challenge even the most ingenious minds, only LEGO certified stores carry the latest and greatest exclusive sets that simply cannot be bought anywhere else. That ensures your set is an authentic LEGO set and meets the quality you expect from this famous brand.

Collectable Gifts – Something a little extra for LEGO fans

You only get the chance to grab some collectable gifts at official LEGO certified stores and online through LEGO.me. As these exclusive gifts change every month, there’s always a good reason to keep browsing and buying. These collectables are extra specials because they cannot be bought – they are only released as collectable gifts when you purchase a LEGO set from a LEGO certified store. It’s our way of saying thank you to the millions of dedicated LEGO fans all around the world.

Special Offers – a chance to try something new

From one-off offers, brand-new early releases, free delivery and even instalment deals to make your money go further, LEGO certified stores have a whole host of special offers to tempt you. We know that some of our bigger sets can push the budget a little further, so instalment payments make it easier to afford something exceptional without breaking the bank.

Our free delivery means you don't have to pay extra and get your LEGO set delivered right to your door with no fuss. And it’s always worth keeping an eye out for our special offers on new releases – offers you will only find at LEGO certified stores. How sweet is that?

Brick Buddies – Your LEGO buddies

These guys and girls really know their stuff when it comes to the LEGO brand. Brick Buddies are very special members of the LEGO family who have all the low-down on everything from information on your favourite LEGO sets to building tricks and suggestions that help you take your LEGO experience to the next level. Friendly, knowledgeable and passionate about the brand, Brick Buddies are only found at LEGO certified stores. If you want to know how to get that STEM set working properly or want to buy your kids their very first LEGO set, Brick Buddies can help.

So, as you can see, the LEGO® brand is far more than just a toy. It’s a whole community filled with friendly, welcoming people. It’s a chance to let your imagination run wild. And it’s the opportunity to take advantage of special offers and gifts from LEGO certified stores. Why not see where LEGO sets can take you today?