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We don’t yet know the amazing places your child is destined for.
But we do know how to help them get there.

21st Century Skills

Some skills are best learned outside of the classroom. Like the emotional skills that help youngsters start off in life as both happy and confident. That’s why our playsets are tailor-made for toddlers, to nurture their…

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Resilience
It sounds strange, but failing to fit LEGO® DUPLO® bricks together is as valuable as succeeding. From first learning to click two bricks together to eventually building anything they can imagine, sticking with a challenge provides a BIG start for kids learning to never give up.Fewer explosions, same excitement.
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Self-Expression
There’s no wrong way to play with DUPLO® bricks. And once kids understand that, it opens a BIG world of possibilities for them to imagine, create and express their own stories through loveable themes, diverse characters and drool-worthy colors.
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Confidence
Every time a kid finds solutions to challenges or boldly sets off on a brand-new story to tell, their confidence gets a BIG boost. Fortunately for them, DUPLO® bricks offer a perfect way to develop and exhibit this confidence. And it all starts by clicking two bricks together...
Our Promise
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The BIG Five-0
A lot has changed in 50 years. But our commitment to constructive, fun play for little ones never has. And (Spoiler Alert…) it never will.
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Safety & Quality
When it comes to safety, we’re obsessed (and proud).
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The DUPLO® DNA
Possibilities, not answers. Expression, not instruction. Small details, BIG starts. Because when you let kids come up with their own answers, there’s no limit to what they may discover.