LEGO Gaming Minigame | Contest Regulations

1. GENERAL

1.1. The following contest regulations (the “Contest Regulations”) shall apply to the “LEGO® Gaming Minigame” contest, as further specified below (the “Contest”) and shall be binding upon all participants in the Contest (the “Participant(s)”).
1.2. The Contest will run from 04 September, 2025 through 01 October, 2025 (the “Term”).
1.3. The Contest will take place on the website of the Retailer (as defined below). 
1.4. The Contest is organised by LEGO Certified Stores MAJID AL FUTTAIM FASHION BAHRAIN CO WLL, with registered office SHOP NO 135, BUILDING 2210, AL SEEF, BLOCK 428 CAPITAL GOVERNORATE 99999 BAHRAIN (hereinafter ‘organiser’ or MAJID AL FUTTAIM FASHION BAHRAIN CO WLL,, LEGO Certified Stores BAHRAIN
1.5. Engaged BV, registered with the Crossroads Bank for Enterprises with company registration number 0545.928.074, and with registered seat’s address at Beukenlaan 83, 2980 Zoersel will act as data processor and technical operator for the Contest (the “Data Processor”). 
1.6. LEGO Certified Stores MAJID AL FUTTAIM FASHION BAHRAIN CO WLL, with registered SHOP NO 135, BUILDING 2210, AL SEEF, BLOCK 428 CAPITAL GOVERNORATE 99999 BAHRAIN has been appointed by the Organiser to host the Contest on their website, and to contact the winners of the Contest (the “Retailer”). 

2. CONDITIONS FOR PARTICIPATION 

2.1. The Contest is open to any participant who is a natural person and who is not directly and/or personally connected with the organisation of this Contest.
2.2. If the Participant is not legally competent, participation in the Contest is only allowed with the explicit consent of a parent, guardian, or caregiver.
If the legally incompetent Participant cannot produce this consent, he or she may be denied further participation in the Contest at any time, and their right to a prize may be taken away.
2.3. By participating in the Contest, the Participant declares that he/she agrees to these Contest Regulations as well as all decisions related to this Contest.
2.4. Every Participant is only allowed to participate once in the Contest. 
2.5. Participation in the Contest is free.
2.6. By participating in Contest, the Participant fully accepts these Contest Regulations and all decisions that the Organiser, the Data Processor, and the Retailer will make in connection with the Contest.

3. CONTEST PROCEDURE

3.1. To participate in the Contest, the Participant must follow these steps:

•    The Participant clicks the designated button to begin participation of the minigame, as described in section 4.1, on the Retailer’s website; 
•    The Participant completes the minigame; 
•    The Participant clicks on " Submit score" after the game ends;
•    The Participant registers their score by providing their email address, first name and surname, with permission of the Participant’s parent, guardian, or caregiver if the Participant is not legally competent, and Clicks on "Submit";
•    The Participant’s highest score is recorded, and linked to the email address they provided; 
•    The Participant clicks on "Submit";
•    The Participant’s highest score is registered.

3.2. Fraud by the Participant leads to their immediate exclusion. In the event of fraud, abuse, deception or cheating the Organiser expressly reserves the right to exclude the Participant concerned from the Contest without further discussion. The Organiser has the right to recover from the Participant all damages incurred by their fraudulent acts. 
Fraud includes, but is not limited to, participation with multiple email addresses while the other personal data are manifestly identical. 
3.3. In the event that all the conditions of the Contest Regulations are not met, or in the event of fraud, abuse, deception or cheating, the Organiser expressly reserves the right to reclaim from the Participant the prize, defined in provision 5, or compensation for the value of the prize, and to definitively exclude the Participant(s) concerned from participation in other contests organised by the Organiser.

4. OBJECTIVE OF THE CONTEST

4.1. Participants aim to achieve the highest possible score by playing the minigame embedded in the Retailer’s website. The gameplay consists of 2D obstacle-based challenges. Each game session generates a randomly constructed level; the layout and obstacles vary with every playthrough. As such, each game results in a single final score that is not tied to a specific or repeatable level configuration. This randomness may influence the final score. Participants acknowledge and accept the role of chance in the gameplay and understand that no rights or claims may be derived from the random nature of the levels or their impact on scoring.
4.2. Without prejudice to section 3.2, Participants can replay the game multiple times to try and increase their score, but only their highest score will be considered. Subsequent races with lower scores do not lower the player's highest score.
4.3. Participants will be ranked weekly in accordance with their respective highest scores of the week concerned.

5. DETERMINATION OF WINNERS AND PRIZES

5.1. There are five (5) prizes to be won in this contest in total: four (4) weekly prizes, and one (1) grand prize. 
5.2. The four (4) weekly prizes include: 

•    04/09/2025 - 10/09/2025: LEGO-72033
•    11/09/2025 - 17/09/2025: LEGO-21276
•    18/09/2025 - 24/09/2025: LEGO-21271
•    25/09/2025 - 01/10/2025: LEGO-72035

The respective winners of the weekly prizes are the Participants who have achieved the highest ranking in the week concerned (the “Weekly Winner(s)”).
In the event of a tie, the Participant who achieved their highest ranking first (based on submission time) will be declared the winner.
Each Participant can win a weekly prize only once. If a Participant achieves the highest ranking in multiple weeks, they will only receive the weekly prize of the earliest week. If the highest ranked Participant is ineligible for a weekly prize because they have already been a Weekly Winner, the prize will be awarded to the next highest ranked Participant for that week, who will be appointed as the Weekly Winner. This adjustment will be communicated via email as outlined in section 5.10. 
One Weekly Winner is chosen at the end of each week of the Contest.
The weekly leaderboards will remain unchanged, meaning the awarded prizes may not always align with the displayed rankings.
5.3. The one (1) grand prize includes: 

•    LEGO-72037

The winner of the grand prize is the Participant with the highest cumulative ranking over the four weeks the Contest takes place (the “Grand Prize Winner”). Cumulative rankings are determined by summing the Participant’s highest weekly rankings.
In the event of a tie, the Participant who achieved their highest cumulative ranking first (based on submission time) will be declared the winner.
The Grand Prize Winner is appointed at the end of the Term.  
5.4. The leaderboards may not accurately reflect the Participant’s actual score, for example, due to the Participant being excluded from the Contest on grounds such as fraud or lack of being able to provide the consent of a parent, guardian, or caregiver when the Participant is not legally competent. Participants acknowledge and accept that the leaderboard serves solely as an indication and understand that no rights or claims can be derived from its contents or rankings.
5.5. Prizes are personal and not transferable. They can only be awarded to the winners.
5.6. Prizes cannot be exchanged for money or other products or services.
5.7. The Organiser reserves the right to substitute the prizes foreseen in clauses 5.2 and 5.3 respectively, with another of a similar nature if the original prize becomes unavailable.
5.8. The winners are selected by the Data Processor, taking into account the provisions of these Contest Regulations.
5.9. The Retailer contacts the winners directly via the email address they provided and is responsible for sending the winner’s notification. 
5.10. The Organiser will make no public communication about the winners. Only the winners are directly contacted via the email address they provided, within seven (7) days of the end of the relevant weekly leaderboard. Their identity is not disclosed to third parties. The winners contacted are to communicate their preferred prize delivery address within seven (7) days at the latest, in response to the email received in which it is confirmed that they have won. If no response is received within seven (7) days, the prize is offered to the next highest-ranked Participant, without prejudice to section 5.2.
5.11. Communication relating to the Contest takes place via the email address customercare@lego.me 
5.12. Without prejudice to section 3.3, the results of the contest are binding and irrevocable. 
They cannot be contested by the Participants.

6. PERSONAL DATA

6.1. By participating in this Contest, the Participant acknowledges and accepts that his/her personal data (including name and email address) will be collected and processed by the Organiser, acting as data controller, within the meaning of article 4(7) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”), for the sole purpose of the organisation and proper operation of the Contest, including communication with the Participants. The personal data will not be used for other purposes than the organisation and proper operation of the Contest. The Data Processor acting as data processor in the meaning of article 4(8) GDPR, will process personal data strictly on behalf of the Organiser under its instructions. 
6.2. The personal data of Participants will be retained for a maximum of two (2) months following the end of the Contest. Two months after the end of the Contest, the personal data of the participants are deleted from the databases of Data Processor and the Organiser. The name and email address are collected exclusively to identify the winners of the Contest. The provisions of the Contest Regulations are interpreted in compliance with the GDPR. Requests to access, rectify, erase, restrict, or object to the use of personal data may be directed to the Organiser at its registered address. 
6.3. Participants who give their “opt-in” permission on the Retailer’s website acknowledge and accept that the Retailer may contact them with additional information on their participation in the Contest and other promotional communication, in accordance with the privacy legislation in effect, including the GDPR. 
The Organiser may securely transfer the collected opt-in email addresses to the Retailer for this purpose. Such data will not be shared with any third parties other than the Retailer.
The Retailer, acting as an independent data controller for marketing purposes, may use the opt-in data for commercial activities including, but not limited to, the distribution of newsletters, personalised marketing campaigns, and retargeting via platforms such as Facebook, Instagram, and Google.
The Participant may withdraw consent at any time by following the unsubscribe instructions in the communication or by contacting the Retailer.
6.4. The Retailer has been appointed by the Organiser to contact the winners of the contest and will act as a data processor for this purpose. The Retailer only has access to the personal data of the winners as necessary to inform them about their prize. The Retailer processes the data according to the privacy legislation in effect and under the instructions of the Organiser.
6.5. The Organiser refers in this regard to its privacy policy, which can be consulted via the URL: https://www.lego.me/en-bh/lego-gaming

7. LIABILITY

7.1. Typographical or spelling errors, misprints, electronic or other such errors cannot be invoked as grounds for any obligation whatsoever on the part of the Organiser, the Data Processor, and/or the Retailer.
7.2. The Organiser the Data Processor, and/or the Retailer cannot be held liable for technical problems that prevent participation in the Contest or affect the continuous and uninterrupted course of the Contest. This includes, but is not limited to, failures in internet connections, hardware or software problems, server failure, or other unforeseen technical defects beyond the control of the Organiser, the Data Processor, and/or the Retailer. The Organiser, the Data Processor, and/or the Retailer furthermore cannot be held liable for any consequences of such technical problems for the Participant.
7.3. The Organiser, the Data Processor, and/or the Retailer shall not be held liable for not being able to deliver a prize if the Participant provided insufficient, incomplete or incorrect contact details when participating.
7.4. The Organiser, the Data Processor, and/or the Retailer shall not be held liable for any failure of the postal and/or courier companies to deliver a prize (such as delay, damage, strike or loss).  
7.5. The Organiser, the Data Processor, and/or the Retailer shall not be held liable for failure of the Participant to collect the prize. Each prize will be sent only once to the address provided by the Participant.
7.6. The Organiser, the Data Processor, and/or the Retailer shall not be held liable for any damages arising from participation in the Contest and/or the acceptance or use of any prize.
7.7. The Organiser, the Data Processor, and/or the Retailer shall not be held liable for shortening or cancelling the Contest, changing the Contest Regulations, or adjusting the contest format.
7.8. In any event, the Organiser, the Data Processor, and/or the Retailer can only be held liable in case of wilful misconduct, or in the event of fault attributable to them or a person for whom they are legally responsible that results in harm to a person’s life or physical integrity, as cannot be excluded under Belgian law.

8. FORCE MAJEURE

8.1. In the event of force majeure or any other circumstance beyond the Organiser’s, Data Processor’s and Retailer’s control (a “Force Majeure Event”), the Organiser reserves the right to postpone, shorten, or terminate the Contest, in whole or in part. The Organiser may also modify, suspend, or cancel the Contest rules, the prizes, or any related information, or take any other measures deemed necessary under the circumstances.
8.2. The Organiser will notify the Participants of the Force Majeure Event and the consequences thereof in due course after the event occurs. Participants will accept these consequences without any right to claim or seek recourse against the Organiser.

9. AMENDMENTS

The Organiser is entitled to amend the Contest Regulations if necessary. The Organiser will notify the Participants of any amendments in due course. Participants will accept these amendments without any right to claim or seek recourse against the Organiser.  

10. APPLICABLE LAW AND PLACE OF JURISDICTION

10.1. The laws of United Arab Emirates exclusively apply to these Contest Regulations and the entire legal relationship between the Organiser, the Data Processor, the Retailer, and the Participant(s). 
10.2. All disputes arising in connection with the present Contest Regulations shall fall under the exclusive competence of the courts of United Arab Emirates