But while their physical development is getting plenty of benefits from playing with LEGO®, so are their social skills. LEGO® has been shown to help young children with a wide range of interactive skills, including teamwork, perseverance and understanding and controlling frustration. The focus required to build a LEGO® shape helps young minds to concentrate on a single complex task. It can also help to improve language skills as they communicate with you to create something they can be proud of.

That sense of achievement and reward for their efforts also motivates them to push themselves more each time. The use of simple mathematics and geometry also introduces them at a very early age to more ethereal concepts. Put simply, with LEGO®, maths can be fun!

Most importantly, gifts for 1-year-olds should fire their imagination. LEGO® encourages young children to create their own worlds, their own stories, and their own characters. There are no rules with LEGO® - a single brick can become the foundation of a whole adventure for a young mind.

With so many advantages to playing with LEGO®, it’s no surprise that these bright bricks, colourful characters, and early learning toys make the perfect 1st birthday gift.