Build, race and play

LEGO Minigame Regulations

1. GENERAL

1.1. The following minigame regulations (the “Minigame Regulations”) shall apply to the “LEGO® Minigame”, as further specified below (the “Minigame”) and shall be binding upon all participants in the minigame (the “Participant(s)”).
1.2. The game will run from 03 April, 2026 through 30 April, 2026 (the “Term”).
1.3. The minigame will take place on the website of the Retailer (as defined below).
1.4. The minigame is organised by LEGO Certified Stores UAE [MAJID AL FUTTAIM LIFESTYLE LLC], with registered office at 7th floor, MAF Tower 1, Port Saeed, Dubai 231140 UAE (hereinafter ‘Organiser’ or MAJID AL FUTTAIM LIFESTYLE LLC, LEGO Certified Stores UAE).
1.5. Engaged BV, registered with the Crossroads Bank for Enterprises under company registration number 0545.928.074, with registered seat address at Beukenlaan 83, 2980 Zoersel, will act as data processor and technical operator for the minigame (the “Data Processor”).
1.6. LEGO Certified Stores UAE [MAJID AL FUTTAIM LIFESTYLE LLC], with registered office at 7th floor, MAF Tower 1, Port Saeed, Dubai 231140 UAE, has been appointed by the Organiser to host the minigame on their website.

2. CONDITIONS FOR PARTICIPATION

2.1. The minigame is open to any participant who is a natural person and who is not directly and/or personally connected with the organisation of this minigame.
2.2. If the Participant is not legally competent, participation in the minigame is only allowed with the explicit consent of a parent, guardian, or caregiver. If the legally incompetent Participant cannot produce this consent, he or she may be denied further participation at any time, and their right to a prize may be withdrawn.
2.3. Participation in the minigame is free.

3. MINIGAME & PRIZE REDEMPTION REGULATIONS

3.1. To participate in the minigame, the Participant must follow these steps:

• Click the designated button to begin participation in the minigame on the Retailer’s website;
• Complete the minigame;
• Register by providing their email address (with permission from a parent, guardian, or caregiver if not legally competent) and click "Submit";
• There is one (1) Gift With Purchase (GWP) to be redeemed in this game: a LEGO® Hot Rod Car (Set 30735), while stocks last;
• Participants are eligible to claim the GWP by completing the game, receiving the unique code via email, and using that code during any purchases at LEGO® Certified Stores or on LEGO.ME;
• Each Participant may claim the GWP only once;
• The GWP cannot be exchanged for cash, credit, or any other item;
• The GWP can be redeemed from 3 April – 30 April 2026 in the United Arab Emirates.

Fraud includes, but is not limited to, participation with multiple email addresses while other personal data are manifestly identical.

4. PERSONAL DATA

4.1. By participating in the minigame, the Participant acknowledges and accepts that his/her personal data (including name and email address) will be collected and processed by the Organiser, acting as data controller within the meaning of Article 4(7) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”), for the sole purpose of organising and properly operating the minigame, including communication with Participants. The Data Processor, acting within the meaning of Article 4(8) GDPR, will process personal data strictly on behalf of the Organiser and under its instructions.
4.2. Personal data of Participants will be retained for a maximum of two (2) months following the end of the minigame. After this period, the personal data will be deleted from the databases of both the Data Processor and the Organiser. Requests to access, rectify, erase, restrict, or object to the use of personal data may be directed to the Organiser at its registered address.
4.3. Participants who provide opt-in consent on the Retailer’s website acknowledge and accept that the Retailer may contact them with additional information regarding their participation and other promotional communications in accordance with applicable privacy legislation, including the GDPR. The Organiser may securely transfer opt-in email addresses to the Retailer for this purpose. The Retailer, acting as an independent data controller for marketing purposes, may use the opt-in data for commercial activities including newsletters, personalised marketing campaigns, and retargeting via platforms such as Facebook, Instagram, and Google. Participants may withdraw consent at any time by following the unsubscribe instructions or by contacting the Retailer.
4.4. The Retailer has been appointed by the Organiser to contact Participants regarding their prize and will act as data processor for this purpose only. The Retailer will process personal data according to applicable privacy legislation and under the instructions of the Organiser.
4.5. The Organiser refers to its privacy policy, which can be consulted via the URL: Privacy Policy.

5. LIABILITY

5.1. Typographical, spelling, electronic, or other errors cannot be invoked as grounds for any obligation on the part of the Organiser, the Data Processor, and/or the Retailer.
5.2. The Organiser, the Data Processor, and/or the Retailer shall not be held liable for technical problems that prevent participation or affect the uninterrupted course of the minigame.
5.3. They shall not be held liable for failure to deliver a prize if insufficient, incomplete, or incorrect contact details were provided.
5.4. They shall not be held liable for failure of postal and/or courier companies to deliver a prize (including delay, damage, strike, or loss).
5.5. Each prize will be sent only once to the address provided by the Participant.
5.6. They shall not be held liable for any damages arising from participation in the minigame and/or the acceptance or use of any prize.
5.7. They shall not be held liable for shortening or cancelling the minigame, changing the Regulations, or adjusting the format.
5.8. Liability applies only in cases of wilful misconduct or fault resulting in harm to life or physical integrity, as cannot be excluded under Belgian law.

6. FORCE MAJEURE

6.1. In the event of force majeure or circumstances beyond the Organiser’s, Data Processor’s, and Retailer’s control, the Organiser reserves the right to postpone, shorten, modify, suspend, or terminate the minigame.
6.2. Participants will be notified accordingly and accept such consequences without any right to claim or seek recourse.

7. AMENDMENTS

The Organiser is entitled to amend the minigame Regulations if necessary and will notify Participants in due course. Participants accept such amendments without any right to claim or seek recourse.

8. APPLICABLE LAW AND PLACE OF JURISDICTION

8.1. The laws of the United Arab Emirates exclusively apply to these Minigame Regulations and the entire legal relationship between the Organiser, the Data Processor, the Retailer, and the Participant(s).
8.2. All disputes arising in connection with these Regulations shall fall under the exclusive jurisdiction of the courts of the United Arab Emirates.