
Creativity is how we tell the world about ourselves: we write, tell and craft our stories. But it’s also how we draw connections, make sense of abstract ideas and test out solutions. Research tells us that creative play helps kids contextualize changes in everyday life.

Kids learn social skills through play, like collaboration. When children work together to solve problems, they learn to thrash out ideas, listen to others and even negotiate! Collaborating helps them do better at school and work, build friends for life and get on with their families.

When learning is playful, children get so immersed in creating strategies and solutions, they’ll want to stretch their brain cells! The joy of play helps them develop complex reasoning, memory and concentration skills more effectively than sitting still and reeling off facts.