The benefits of playing with LEGO® are huge, especially for children at this important period of their development. Play is how we learn about the world, how we express ourselves, and how we learn to interact with others. LEGO® allows children to become storytellers, using simple blocks through to more complex components to world-build.

But it’s not just about making a shape out of blocks. LEGO® can also teach children teamwork and social skills, and how to work together to create something amazing! Give a group of friends a set of LEGO® for 10-year-olds and watch them take on different roles, working as a team to figure out how the set goes together, and the best way to achieve their goals. The result can be a futuristic space explorer or a pirate ship that’s ready to sail the seven seas. 

Each of our LEGO® kits has a theme, which can also help young minds to take on more complex concepts such as communication, co-operation, and problem solving. But at LEGO® we never lose sight of the most important thing – play should always be fun!